The Ultimate Sales Letter

The Ultimate Sales Letter

Attract New Customers, Boost your Sales

Book - 2011
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Baker & Taylor
An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.

F+W Publishing
Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Publisher: Avon, Mass. : Adams Business, c2011
Edition: 4th ed
ISBN: 9781440511417
1440511411
Branch Call Number: 658.81 K
Characteristics: xiii, 224 p. :,ill. ;,22 cm

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