Socialnomics

Socialnomics

How Social Media Transforms the Way We Live and Do Business

Book - 2011
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WILEY
Praise for Socialnomics

"It's obvious that Erik Qualman's passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101

"Qualman is to social media what Demming is to quality and Drucker to management."
Scott Galloway, Professor, Stern School of Business, NYU

The newly revised and updated guide to the social media revolution!

Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Baker & Taylor
Based on research, explores the impact of social media on both business and consumers and discusses the way online communities have brought about changes in the way companies produce, market and sell their products. Original.

Baker
& Taylor

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Publisher: Hoboken, N.J. : Wiley, c2011
Edition: Rev. and updated
ISBN: 9780470638842
0470638842
Branch Call Number: 330.9 Q
Characteristics: xxiii, 296 p. ;,23 cm

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luciannepoole
Apr 24, 2012

This book was on a social media course recommended reading list (Algonquin College), so I had high hopes for it. These were soon dashed.

Don't get me wrong, author Erik Qualman has some good ideas about the social media phenomenon, but these could have been better covered in a blog (and they have been better covered by similar books eg. Groundswell).

Qualman's main obstacle is his inability to write coherently.

Luckily, you don't have to wade through this morass of a book. Extraordinarily, Qualman provides summaries of each chapter in the table of contents. Thank goodness for small mercies -LP

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kala73 Dec 22, 2011

Of good educational value in the world of social media. Lucid writing makes the content accessible to a broad spectrum of readers.

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