Innovation Killers

Innovation Killers

How Financial Tools Destroy your Capacity to Do New Things

Book - 2010
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Perseus Publishing

In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make--from focusing on the wrong customers to choosing the wrong products to develop--that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.

Publisher: Boston, Mass. : Harvard Business Review Press, c2010
ISBN: 9781422136553
Branch Call Number: 658.166 C
Characteristics: v, 49 p. :,ill. ;,17 cm
Additional Contributors: Shih, Willy C.
Kaufman, Stephen P.


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