Competitor Intelligence

Competitor Intelligence

How to Get It, How to Use It

Book - 1985
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WILEY
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

Publisher: New York : Wiley, c1985
ISBN: 9780471809678
0471809675
Branch Call Number: 658.47 F
Characteristics: xiii, 479 p. :,ill. ;,25 cm

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